Logo Design, Branding, Marketing Collateral Design, Stationary Design, Website
Services
Farm Journal Foundation
Client
Year
2000-2023
I undertook the challenge of redefining Farm Journal Foundation's corporate identity through a comprehensive design overhaul. By creating a cohesive visual language, including logos, stationery, website, and marketing collaterals, I helped the company establish a strong and recognizable brand presence. The resulting corporate design reflected the essence of the organization, conveying professionalism, innovation, and a clear message to its target audience.
Corporate Design
As part of the corporate design project, I created informative leave-behind folders for clients and politicians. These folders were thoughtfully designed to provide essential information on food security, current bills, and bios of farmer ambassadors. By condensing important statistics, legislative opportunities, and inspiring stories into visually appealing and concise summaries, the collateral aimed to educate and engage recipients.
The leave-behind folders acted as tangible representations of the organization's commitment to creating positive change. With cohesive design elements and a clear presentation, the folders reinforced the organization's brand identity and credibility. Placed in the hands of potential clients, policymakers, and community leaders, the collateral served as valuable tools for raising awareness, fostering understanding, and inspiring support. Empowering stakeholders to make informed decisions and contribute to the cause, these leave-behind folders played a crucial role in driving positive change in the realm of food security.
